JSW Coffee Talk Recap…

Good Day All!

I hope you are all having a Terrific Tuesday in the second week of August. Over the past weekend, JSW Media Group held a session of its Coffee Talk. JSW Owner Jameka and myself discussed effective team building and efficient meeting strategies. For those that were there in person and  tuned in online, we had an awesome time. For those that were not there here is a quick recap of what we shared:


  1. A plan is power: make sure you have clear goals and objectives for the team you wish build.
  2. Continuing education is key: teams are fluid, as they grow, they must consistently stay cutting edge and developed.
  3. Communicate, above else: teams are relationship based, and the best relationships have honest/transparent communication
  4. Growing involves grading: reflection for the team and self-help the team thrive.


  1. Have an agenda!
  2. Invite the necessary people
  3. Document the meeting
  4. Have a start and ending time
  5. Unless the meeting is virtual and requires technology, ban distractions such as phones, tablets, etc…

Starting or maintaining a nonprofit/small business is a lot of work. By following tried and true strategies that focus on success makes it a bit easier. Determine what size team you need based on your resources, scope and capacity. Make meetings fun and productive. And remember, JSW Media is here to help. Head to our webpage (www.jswmediagroup.com) or find us on IG/FB/Twitter @jswmedia, so you can find out when the next installment of Coffee Talk will be.

Have an awesome day!


Keith Cradle [@mrcradle on IG/Twitter]


NonProfit Help…

Good Morning All,

If you currently own or are looking to start a non-profit then you most assuredly will need funds. Funding for nonprofits can come in the form of hard money [budgeted money, yearly foundation donation, etc…] or soft money [grants, one time donations, etc…]. Solicitation for funds is a full-time job and most nonprofits have a dedicated Development Director or someone in the position that can concentrate on getting funding or writing for grants. Doesn’t matter who does it, someone should be versed on skillful ways to attract and retain monetary obligations.

If you are in the Charlotte area or surrounding, the Public Library will have a workshop on grant writing and how you can do it better. I really recommend investing in yourself and your business so if you have the time, sign up for this FREE resource on how to learn the basics of grant writing. Don’t say I never gave you anything! LOL


Have an awesome day!

Keith Cradle (@mrcradle on IG/Twitter)


How to Build a Better Block by Jason Roberts

Show up! Give it a name. Set a date and publish it. Those are the tips from Jason Roberts as he delivers a very powerful Ted Talk on engagement and community development. Please take a look at the video and learn how one person can transform an entire community.



Keith Cradle

It’s Never That Easy…

Businesses are created and nurtured over time.  It will come with a ton of lessons, failures, losses and ultimately triumphs. However, getting there and being in the process is hard work.  If it were easy to start a nonprofit or for profit business, everyone would be doing it. Yet, they are not and here you are. Ground tilled, seeds planted, watered and expecting a harvest. But not so fast…

The process and the experiences that will follow are life long lessons you can adhere to and pass along.  The challenges you will face as an owner can and will be brutal. Just know that you can make it. In my 20 years of teaching and consulting businesses, while I cannot say I have seen it all, I can say I have seen a lot. The truth of the matter is we will all experience what life has to offer but we must stay on the path.

With that said, I want to offer a few thoughts to keep you encouraged:

1.  The beginning will not be easy.— While everyone focuses on the end result, the steps to becoming fruitful will be hard. You will need to be patient, diligent and observant to the details. You will exercise a lot of faith and need a strong resolution to push through when you do not feel like it.

2.  You will not be able to control everything.— The hardest part for many of us is to let go and understand we cannot control everything. The only thing we can actually control is our reaction  to the things life will throw at us.You will need to trust advisors, employees and friends to help steer you in the right direction.

3.  You will have to learn to let somethings and people go.— Sacrifice will be your mantra. You will have to sacrifice things and people if you want the business to succeed.  Everyone will not be in your corner. Everything will not be worth the investment. Learn early who and what you can bring with you.

4.  No Risk. No Reward.— Starting a business is a risk/reward proposition. If you do not risk anything, you will not gain anything. Pretty simple. How much are you willing to risk?

5.  Before anything else, REINVEST in yourself.— Before anything else, you must give back to yourself and your new business. Take care of yourself so you are healthy enough to run the business. Take care of the finances so your business is healthy enough to run.

I hope this helps. If you need more guidance, please make sure to come out May 2 @ 3pm for JSW Media Coffee Talk. It will be an informative session where you hear from the experts on brand and business development. The link is listed below:


Have an awesome day!


Keith Cradle (@mrcradle on IG/Twitter)

Speed Dating…

Good Morning All,

Welcome to the weekend and I hope you are having a great start to your Friday. Yesterday, I had the extreme pleasure to take part in a “speed dating” experience. And no, not the type of speed dating that would allow me to meet a life partner or potential wife but one that combined networking and the passing of information.

As some may know, I am currently involved with the Community Building Initiative’s Leaders Under 40 program. The program is designed to teach young leaders how to be better through community based experiences.  In our latest session, we spent 2 hours meeting and talking with local business and community  leaders through “speed dating.” Now, while I have heard and read about “speed dating” for individuals looking for a mate, I never participated in one and not even one for business purposes. So my first foray was actually pretty neat.

As I moved from station to station with my LU40 classmate Leila, I found the format to be just perfect. Just enough time [7 minutes] to ask a few questions, get feedback, exchange a business card and not have any awkward silences. I was able to meet many people I’ve heard about, such as Emily Zimmern, Micheal Smith and Bob Morgan, as well as connect with those I have met numerous times.

One the prevailing themes from those imparting words of advice to us was to find your passion.  All of the people speaking made it clear that passion for what you do will keep the drive to success alive.  You can work a meaningful job but if there is something else you are passionate about, you must uncover it and foster it.  Our communities need our ideas and our energy. We cannot remain on the sidelines and hide from our destiny to lead and help others.

I close with this, if you ever have the opportunity to network in a “speed dating” environment, do it. Meet all the people you can and take notes. The advice and time you spend will be invaluable.

Have an awesome day.


Keith Cradle

The ASC is You and Me…

Good Morning All! I hope and pray you are having a fantastic Wednesday. For many nonprofits, this is a time for donor recognition and fund drives. As campaign season jumps into full swing, I want to highlight a cool campaign and initiative that I an honored to be featured in.

The Arts and Science Council in Charlotte, NC is kicking off their annual “ASC is You and Me” campaign and I am one of the featured faces. It was an awesome experience to tell my story and how I was fortunate enough to get involved in the arts very early on. At the end, the ask is for donations and the continued support for the ASC and the arts community here in Charlotte. Please take a look, see why I give and why you should too.

Have an awesome day. And remember, the ASC is you and me…


Keith Cradle

Philanthropic Development Tips…

Happy Friday everyone!

As the season of gala’s and fundraisers approaches us, please make note that development and efforts to cultivate donors and new audiences is key. One particular demographic to extend your efforts to are African-Americans. Here is a great article that sheds light on the subject and gives some valuable tips to help your engagement efforts.


Have an awesome Friday.


Keith Cradle (@mrcradle Twitter/IG)