JSW Coffee Talk Recap…

Good Day All!

I hope you are all having a Terrific Tuesday in the second week of August. Over the past weekend, JSW Media Group held a session of its Coffee Talk. JSW Owner Jameka and myself discussed effective team building and efficient meeting strategies. For those that were there in person and  tuned in online, we had an awesome time. For those that were not there here is a quick recap of what we shared:


  1. A plan is power: make sure you have clear goals and objectives for the team you wish build.
  2. Continuing education is key: teams are fluid, as they grow, they must consistently stay cutting edge and developed.
  3. Communicate, above else: teams are relationship based, and the best relationships have honest/transparent communication
  4. Growing involves grading: reflection for the team and self-help the team thrive.


  1. Have an agenda!
  2. Invite the necessary people
  3. Document the meeting
  4. Have a start and ending time
  5. Unless the meeting is virtual and requires technology, ban distractions such as phones, tablets, etc…

Starting or maintaining a nonprofit/small business is a lot of work. By following tried and true strategies that focus on success makes it a bit easier. Determine what size team you need based on your resources, scope and capacity. Make meetings fun and productive. And remember, JSW Media is here to help. Head to our webpage (www.jswmediagroup.com) or find us on IG/FB/Twitter @jswmedia, so you can find out when the next installment of Coffee Talk will be.

Have an awesome day!


Keith Cradle [@mrcradle on IG/Twitter]


Great Article on Fundraising…

Good Afternoon All,

As fundraising season kicks into high gear, here is a great article with some quantitative measures regarding fundraisers and their turnover. One of the keys to successful nonprofit management is hiring and retaining staff that can fundraise appropriately and develop sustainable relationships with donors.

I will write a short piece soon on fundraising as well as strategic planning that coincides with fundraising efforts but for now, enjoy this piece from the Nonprofit Times!




Keith Cradle (@mrcradle on IG/Twitter)

Habits and Rituals…

Good Morning All,

It’s June 1st and we are starting the second half of 2015! Can you believe it, it was just January 1st. LOL And here we are. Which also means that we have made it through 6 months of whatever life has thrown at you. The fact you are reading this says you are still here, your business is still here and you have the ability to make the next 6 months better than the first! So let’s get to it.

Habits and rituals are very important in the lives of very successful people. I can attest that I do a lot of the same things over and over each day to build routine and consistency. I even try to eat the same things for breakfast when I can. When I walk in the office, I do the same routine to get me started which includes prayer. Life can get busy and our head space can get noisy but having coordinated routines that get us in a mindful habit of positive preparation can be very useful.

So as we move into the second of half of the year, begin to think about the positive rituals, habits or routines you have. How can you build on them? How can you use them to propel you forward? How do your rituals turn life’s obstacles around? Do they have you focusing on the positive?

Life is about consistency. We all need it. We should want to seek it out. Productivity is seeped in doing things right each and every time. So manage your time and create positive habits that you can use which can maximize your time, talent and treasure.

Have an awesome day!


Keith Cradle

It’s Never That Easy…

Businesses are created and nurtured over time.  It will come with a ton of lessons, failures, losses and ultimately triumphs. However, getting there and being in the process is hard work.  If it were easy to start a nonprofit or for profit business, everyone would be doing it. Yet, they are not and here you are. Ground tilled, seeds planted, watered and expecting a harvest. But not so fast…

The process and the experiences that will follow are life long lessons you can adhere to and pass along.  The challenges you will face as an owner can and will be brutal. Just know that you can make it. In my 20 years of teaching and consulting businesses, while I cannot say I have seen it all, I can say I have seen a lot. The truth of the matter is we will all experience what life has to offer but we must stay on the path.

With that said, I want to offer a few thoughts to keep you encouraged:

1.  The beginning will not be easy.— While everyone focuses on the end result, the steps to becoming fruitful will be hard. You will need to be patient, diligent and observant to the details. You will exercise a lot of faith and need a strong resolution to push through when you do not feel like it.

2.  You will not be able to control everything.— The hardest part for many of us is to let go and understand we cannot control everything. The only thing we can actually control is our reaction  to the things life will throw at us.You will need to trust advisors, employees and friends to help steer you in the right direction.

3.  You will have to learn to let somethings and people go.— Sacrifice will be your mantra. You will have to sacrifice things and people if you want the business to succeed.  Everyone will not be in your corner. Everything will not be worth the investment. Learn early who and what you can bring with you.

4.  No Risk. No Reward.— Starting a business is a risk/reward proposition. If you do not risk anything, you will not gain anything. Pretty simple. How much are you willing to risk?

5.  Before anything else, REINVEST in yourself.— Before anything else, you must give back to yourself and your new business. Take care of yourself so you are healthy enough to run the business. Take care of the finances so your business is healthy enough to run.

I hope this helps. If you need more guidance, please make sure to come out May 2 @ 3pm for JSW Media Coffee Talk. It will be an informative session where you hear from the experts on brand and business development. The link is listed below:


Have an awesome day!


Keith Cradle (@mrcradle on IG/Twitter)

10 Things No One Can Steal From You…

I hope you are all having an awesome Monday. Even in our worst days, there is always something to be thankful for and expectant about. If you are having a rough day [and trust me, I have had my share of them!] take a look at this post that was sent to me…


It was done in 2012 but I am quite sure all the information is relevent in 2015! Have a great day and I hope it helps.


Keith Cradle


Communities in Schools-ATL…

Good Afternoon All,

One of the purposes of this blog is to shed light on people, places and things in the non-profit world that are making a difference. One of those people is a great friend, classmate and Fraternity Brother Frank Brown. Frank is the newly minted Executive Director for Communities in Schools in Atlanta, GA. While he is no stranger to nonprofit work, he is new to putting his story out there and developing some great programs in the A!

Take a look at a fresh segment from the news and get to know him while you find a way to get involved if you are in the GA area! Great job LB! Keep up the great work!



Keith Cradle


Grant Funding…

To anyone in Charlotte/Mecklenburg County that is looking to develop or enhance programming for at-risk youth, the Juvenile Crime Prevention Council is now accepting applications for funding. Please see the information below. As an Executive Committee Member of the JCPC, I will say that these funds can help change the lives of the youth in our county, so we need your help.

If you cannot use the funds or decide not to apply, please forward this link to other agencies you feel are worthy.


Thank you!

Keith Cradle