Good Afternoon and Happy Thursday!

I pray that you all are having a great day and I want to extend my thoughts and prayers to the family and friends of those at WDBJ Television who are mourning the loss of their loved ones that were murdered senselessly yesterday in Roanoke, VA.  Words cannot explain.

On Tuesday, I had the opportunity to attend the Arts and Science Council’s presentation on Nonprofit Finances and Sustainability at the Levine Museum.  One thing I mention I a lot in my posts is financial health and resource allotment.  It is hard to be a viable organization if you do not have the funds or take care of the funds you procure.  Funding, health, growth, sustainability go hand in hand.  So whether you are an executive, manager, board member, volunteer, etc… you should be familiar with the financial statements and learn how read them!

Which brings me to the title and topic of this post, PRIORITIES.  Organizations are like life forms and will evolve through several different stages in the course of their life span [ I did my JSW Coffee Talk on this topic a few weeks back].  In those life spans, you will need to determine where you are and how you will navigate what you are. Hence, your PRIORITY.  Identifying where you are can help you determine what you need to do. According to Rebecca Thomas at Rebecca Thomas & Associates, there are four PRIORITY areas you can be in at any given time:

  1.  Stabilize
  2. Survive
  3. Thrive
  4. Steward

Most nonprofits float between “survive and thrive” while many never reach the “steward” phase or fall into “stabilize.”  Each PRIORITY area has goals and observable symptoms and traits.  Taking time to assess this and create hard data will save you time and money in the long run. It may also help you develop a surplus with which you can expand services/programs.

So what’s your PRIORITY? If you do not know, you need to find out!

Have an awesome day.


Keith Cradle [@mrcradle on IG/Twitter]


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