Good Monday Afternoon!

I hope your week has started off on the right foot. I want to first send my thoughts and prayers to the family and friends of Civil Rights Activist Julian Bond. Mr. Bond passed away over the weekend at the age of 75. He was a prolific fighter for justice and freedom during a crucial time for African-Americans and this country. May he Rest in Power…

On Saturday, I had the extreme pleasure of being the lead facilitator for the monthly JSW Media Group round table sessions entitled “Coffee Talk.” “Coffee Talk” bring together small pockets of people looking for traditional business advice in a nontraditional environment and for a very low-cost. My business partner Jameka and I understand that many small and start-up companies do not have the budget or finances to hire large firms or attend high dollar conferences. So the “Coffee Talk” series was started with accessibility and affordability in mind.

Well, that brings us to the title of this blog post…”Invest.” Along with discussing the “Life Cycles of Nonprofits and Board Development”, one of the main points I touched on Saturday was that you have to INVEST in two things. And INVEST in them consistently and continually. Those two things being your business and your health.  Let me explain:

  1. In order to have a successful and thriving business, you must INVEST in it.You have to spend money to learn, to expand and to sustain the model. If you do not plant seeds, there is not harvest to reap. Period.
  2. In order to be around to run the business and enjoy the fruits of your labor, you need to be healthy! If you do not INVEST in your health, you will not be around nor will you be in any condition to run a business. As they say, your health is your wealth!

So. Think about where and how you INVEST your time, talent and treasure. If they do not line up with long-term sustainability and viability, you may need to evaluate and refocus. Just a thought…

Finally, JSW Media Group will continue to do “Coffee Talk” throughout the year. If you are in need of low-cost consulting and business advice, please sign up. But more than the “Coffee Talk”, JSW Media Group is a full-fledged company that can service a plethora of business needs [for profit and nonprofit]. So take a look at the website ( and consider becoming a client.

Have an awesome day!


Keith Cradle (@mcradle on IG/Twitter)


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