Everything to Know About Amazon’s Prime Day

Good Morning All,

As you think about your business and how to drive sales or market share, take a page out of Amazon’s playbook! They are recasting the holiday spirit by creating a day just for them. How genius?

Take a look at your structure and model. See if there is something you can do and do well that creates buzz or buy-in. Amazon and Prime Day are a great example. Take a look at this great clip that discusses Prime Day what Amazon hopes to gain.

Cheers.

Keith Cradle

TIME

Amazon is celebrating its 20th birthday Wednesday with Prime Day, 24 hours of big discounts on items like televisions, tablets, household goods and more. But why the sudden Cyber Monday in July? Watch TIME Deputy Tech Editor Alex Fitzpatrick explain why the online shopping giant decided to drop prices for a huge one day sale.

Read next: This Week’s Best Deals: Big Sales from Amazon, Walmart, Target, Levi’s

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