It’s Never That Easy…

Businesses are created and nurtured over time.  It will come with a ton of lessons, failures, losses and ultimately triumphs. However, getting there and being in the process is hard work.  If it were easy to start a nonprofit or for profit business, everyone would be doing it. Yet, they are not and here you are. Ground tilled, seeds planted, watered and expecting a harvest. But not so fast…

The process and the experiences that will follow are life long lessons you can adhere to and pass along.  The challenges you will face as an owner can and will be brutal. Just know that you can make it. In my 20 years of teaching and consulting businesses, while I cannot say I have seen it all, I can say I have seen a lot. The truth of the matter is we will all experience what life has to offer but we must stay on the path.

With that said, I want to offer a few thoughts to keep you encouraged:

1.  The beginning will not be easy.— While everyone focuses on the end result, the steps to becoming fruitful will be hard. You will need to be patient, diligent and observant to the details. You will exercise a lot of faith and need a strong resolution to push through when you do not feel like it.

2.  You will not be able to control everything.— The hardest part for many of us is to let go and understand we cannot control everything. The only thing we can actually control is our reaction  to the things life will throw at us.You will need to trust advisors, employees and friends to help steer you in the right direction.

3.  You will have to learn to let somethings and people go.— Sacrifice will be your mantra. You will have to sacrifice things and people if you want the business to succeed.  Everyone will not be in your corner. Everything will not be worth the investment. Learn early who and what you can bring with you.

4.  No Risk. No Reward.— Starting a business is a risk/reward proposition. If you do not risk anything, you will not gain anything. Pretty simple. How much are you willing to risk?

5.  Before anything else, REINVEST in yourself.— Before anything else, you must give back to yourself and your new business. Take care of yourself so you are healthy enough to run the business. Take care of the finances so your business is healthy enough to run.

I hope this helps. If you need more guidance, please make sure to come out May 2 @ 3pm for JSW Media Coffee Talk. It will be an informative session where you hear from the experts on brand and business development. The link is listed below:

Have an awesome day!


Keith Cradle (@mrcradle on IG/Twitter)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s