Good Morning and Happy Thursday! A cold and frigid Thursday if you are on the East Coast. While the weather outside maybe frightful, the start of the new year and developing new relationships should be delightful.  The new year is a great time to connect or reestablish connections. The beginning of the year is also a time that nonprofits will begin to put together their annual fundraising plans and galas.

In the next 3 to 4 months, a lot of the business you will be doing or plan to do will be happening. So it’s vitally important to get your affairs in order so you can be ready. No business wants to be left in the cold. So you have to be visible and credible when preparing to make big and small asks. Fundraising is an art and you will need the right canvas and artists to sell your vision and product. Again, while it’s cold outside, you want to make your pitch and approach warm. You don’t want to get left in the cold.

Have an awesome Thursday!


Keith Cradle


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